imabi

Capability Mapping

VAWG Strategy Capability Comparison

Strict mapping from the Government VAWG Strategy to imabi, WalkSafe+ and Hollie Guard

Method: The Strategy determines the comparison categories. Product features are only shown where they directly support that strategic objective. Blank cells are deliberate. SARA and decision-persona capabilities are shown separately as operational enablers, not as Government VAWG Strategy requirements.

imabi

27/31

priorities with mapped capability

WalkSafe+

5/31

priorities with mapped capability

Hollie Guard

8/31

priorities with mapped capability

Pillar 1 — Prevention & Early Intervention

Prevention before violence starts

Address root causes; disrupt dangerous attitudes; stop harmful behaviours escalating

imabi
Campaigns, Guides and targeted communications can deliver preventative interventions and reinforce local/national prevention activity
WalkSafe+
Hollie Guard

Challenge misogyny, harmful attitudes and behaviours

Challenge harmful beliefs, misogyny and behaviours that enable abuse

imabi
Campaigns, Guides and targeted content can be used to challenge harmful attitudes and behaviours
WalkSafe+
Hollie Guard

Awareness and behaviour-change campaigns

Drive behaviour change across society through sustained awareness activity

imabi
Channels, campaigns, Guides, Noticeboard and targeted communications support sustained and audience-specific activity
WalkSafe+
Local safety information where deployed
Hollie Guard

Understand and measure attitudes

Performance framework includes attitudes towards women, misogyny and harmful behaviour

imabi
Your Voice, surveys and snapshot questions can capture attitudes and perceptions; Intelligence can analyse change and patterns over time
WalkSafe+
Hollie Guard

Identify harm / emerging concerns early

Enable concerns and harmful behaviour to be identified before escalation

imabi
Your Voice and surveys provide signals; imabi Intelligence analyses available data for emerging patterns, trends and risk signals
WalkSafe+
Hollie Guard

Public/community environments

Create environments where abuse is not tolerated and harmful behaviour can be challenged

imabi
Location Alerts, Guides, campaigns and local Channels can support preventative activity in places and communities
WalkSafe+
Safety Map and Safe Spaces support safer-place information
Hollie Guard

Pillar 2 — Relentless Pursuit of Perpetrators

Robust VAWG data and intelligence

Improve data so policing can understand VAWG and act effectively

imabi
imabi Intelligence combines and analyses available safety, reporting and community datasets to generate intelligence
WalkSafe+
Hollie Guard
Hollie Guard has announced a broader data/intelligence initiative

Identify patterns and hotspots

Use robust data to identify patterns and understand where harm is occurring

imabi
Geographic, temporal, trend and heatmap analysis across available datasets
WalkSafe+
Hollie Guard
Flare provides hotspot information

Intervene early and effectively

Use intelligence to support earlier, better-targeted action

imabi
Emerging signals, patterns and recommendations can support earlier preventative/operational intervention
WalkSafe+
Hollie Guard

Inform allocation of resources

Use better intelligence to support effective resource allocation

imabi
Intelligence outputs, hotspot analysis and decision profiles can support prioritisation and targeting
WalkSafe+
Hollie Guard

Address under-reporting / surface hidden harm

Improve visibility of VAWG that may otherwise remain hidden

imabi
Your Voice enables anonymous sharing of experiences/concerns and provides routes to formal police/Crimestoppers reporting
WalkSafe+
Anonymous community reporting including following, flashing and catcalling
Hollie Guard
Flare anonymous VAWG / DA / ASB reporting

Identify / monitor / disrupt perpetrators

Use technology and policing approaches directly against perpetrators

imabi
WalkSafe+
Hollie Guard

Evidence supporting investigation/enforcement

Support effective enforcement against perpetrators

imabi
WalkSafe+
Hollie Guard
Audio / video / location evidence capture

Pillar 3 — Support Victims & Survivors

Routes to professional and specialist support

Enable victims/survivors to reach police, healthcare, professionals and specialist support services

imabi
Provides configurable information and direct routes/signposting to specialist support, police and other appropriate services
WalkSafe+
Hollie Guard
Hollie Gazzard Trust resources where accessed through its wider service

Routes to disclosure / reporting

Enable victims/survivors to report or disclose to appropriate services

imabi
Direct routes to formal reporting/support services; Your Voice can provide a separate anonymous route for sharing experiences and concerns
WalkSafe+
Anonymous community reporting is available, but is not treated here as specialist victim support
Hollie Guard
Incident / Flare reporting

Specialist victim/survivor support delivery

Provide tailored specialist support enabling victims to cope, recover and live safe, independent lives

imabi
WalkSafe+
Hollie Guard

Safe accommodation / housing / therapeutic or advocacy support

Provide the practical, therapeutic and specialist services described in the Strategy

imabi
WalkSafe+
Hollie Guard

Whole-of-Society Approach

Whole-of-society participation

Action across government, public services, business, civil society, communities and individuals

imabi
Pillar/Channels model enables police, councils, transport, universities, BIDs, businesses, charities/community organisations and others to participate within a connected safety ecosystem
WalkSafe+
Hollie Guard

Regional collaboration with stakeholder identity and control

Enable organisations to contribute collectively while maintaining their own responsibilities and relationship with communities

imabi
Each stakeholder can retain its own branded identity, Channel, content, audience and control while contributing to a shared regional approach
WalkSafe+
Hollie Guard

National and local coordination

Combine national direction and campaigns with locally relevant delivery

imabi
National campaigns/content can coexist with regional and local stakeholder-controlled Channels, priorities and engagement
WalkSafe+
Hollie Guard

Cross-sector collective approach

Bring different parts of society into a coordinated response

imabi
Shared platform enables different sectors to contribute their own role rather than requiring one organisation to own the entire public-facing response
WalkSafe+
Safe Space partnerships involve participating venues/organisations
Hollie Guard
Police and organisational deployments

Engage communities and wider society

Engage communities, workplaces and wider society in long-term change

imabi
Two-way engagement through Your Voice, surveys, campaigns, Guides, Noticeboard, snapshot questions and targeted communications
WalkSafe+
Hollie Guard

Preserve local ownership within collective delivery

Support coordinated action without removing local accountability and identity

imabi
Stakeholders retain control of their own Channel and engagement while participating in regional/national collective activity
WalkSafe+
Hollie Guard

Evidence, Performance & Learning

Measure attitudes and harmful behaviour

Track prevention indicators including attitudes towards women, misogyny and harmful behaviour

imabi
Surveys, snapshot questions and Your Voice can capture relevant measures; Intelligence can analyse change over time
WalkSafe+
Hollie Guard

Build evidence about what works

Use evidence and evaluation to improve interventions

imabi
Campaign engagement, surveys, Your Voice and Intelligence can provide evidence before, during and after interventions
WalkSafe+
Hollie Guard

Turn evidence into decision support

Use data and evidence to support action

imabi
Intelligence converts available data into patterns, trends, risk signals, insights and recommendations for different decision contexts
WalkSafe+
Hollie Guard
Announced Hollie Guard intelligence initiative aims to provide actionable insights

Operational Enablers — Supporting Delivery, Not Strategy Requirements

SARA problem-solving workflow

Operational police process: Scanning, Analysis, Response, Assessment

imabi
imabi Intelligence can structure intelligence and intervention activity through the SARA cycle and support assessment of impact
WalkSafe+
Hollie Guard

Decision profiles / personas

Present the same intelligence in the context needed by different decision-makers

imabi
Intelligence can assume decision perspectives such as Police Gold Command, operational policing and council/local-authority planning
WalkSafe+
Hollie Guard

Intervention planning and prioritisation

Translate intelligence into operationally relevant choices

imabi
Patterns, hotspots, recommendations, SARA outputs and decision profiles can inform response options and priorities
WalkSafe+
Hollie Guard

Assessment and feedback loop

Assess what changed after an intervention and feed learning into future activity

imabi
SARA Assessment, Intelligence, Your Voice and surveys support a closed learning loop
WalkSafe+
Hollie Guard

End-to-end prevention loop

Connect engagement, intelligence, action and evaluation

imabi
Community/lived-experience data → Intelligence → emerging signals/patterns → decision profile/SARA → response → assessment → further engagement and intelligence
WalkSafe+
Hollie Guard

Notes

  • Safe Spaces and generic personal-safety features are not treated as specialist victim/survivor support simply because they may help someone feel safer.
  • Signposting to specialist services is described as access/routing, not as delivery of specialist support.
  • Data collection is not automatically treated as intelligence or analytics. imabi Intelligence is mapped where analysis, pattern identification, decision support or evaluation is relevant.
  • SARA and decision profiles/personas are operational enabling capabilities. They are deliberately separated because the Government VAWG Strategy does not itself mandate SARA.
  • Whole-of-society mapping reflects imabi's Pillar/Channels approach: collective regional/national participation while each stakeholder retains identity, audience, content and control.
  • Blank cells are intentional.