Strict mapping from the Government VAWG Strategy to imabi, WalkSafe+ and Hollie Guard
Method: The Strategy determines the comparison categories. Product features are only shown where they directly support that strategic objective. Blank cells are deliberate. SARA and decision-persona capabilities are shown separately as operational enablers, not as Government VAWG Strategy requirements.
Campaigns, Guides and targeted communications can deliver preventative interventions and reinforce local/national prevention activity
—
—
Challenge misogyny, harmful attitudes and behaviours
Challenge harmful beliefs, misogyny and behaviours that enable abuse
Campaigns, Guides and targeted content can be used to challenge harmful attitudes and behaviours
—
—
Awareness and behaviour-change campaigns
Drive behaviour change across society through sustained awareness activity
Channels, campaigns, Guides, Noticeboard and targeted communications support sustained and audience-specific activity
Local safety information where deployed
—
Understand and measure attitudes
Performance framework includes attitudes towards women, misogyny and harmful behaviour
Your Voice, surveys and snapshot questions can capture attitudes and perceptions; Intelligence can analyse change and patterns over time
—
—
Identify harm / emerging concerns early
Enable concerns and harmful behaviour to be identified before escalation
Your Voice and surveys provide signals; imabi Intelligence analyses available data for emerging patterns, trends and risk signals
—
—
Public/community environments
Create environments where abuse is not tolerated and harmful behaviour can be challenged
Location Alerts, Guides, campaigns and local Channels can support preventative activity in places and communities
Safety Map and Safe Spaces support safer-place information
—
Pillar 2 — Relentless Pursuit of Perpetrators
Robust VAWG data and intelligence
Improve data so policing can understand VAWG and act effectively
imabi Intelligence combines and analyses available safety, reporting and community datasets to generate intelligence
—
Hollie Guard has announced a broader data/intelligence initiative
Identify patterns and hotspots
Use robust data to identify patterns and understand where harm is occurring
Geographic, temporal, trend and heatmap analysis across available datasets
—
Flare provides hotspot information
Intervene early and effectively
Use intelligence to support earlier, better-targeted action
Emerging signals, patterns and recommendations can support earlier preventative/operational intervention
—
—
Inform allocation of resources
Use better intelligence to support effective resource allocation
Intelligence outputs, hotspot analysis and decision profiles can support prioritisation and targeting
—
—
Address under-reporting / surface hidden harm
Improve visibility of VAWG that may otherwise remain hidden
Your Voice enables anonymous sharing of experiences/concerns and provides routes to formal police/Crimestoppers reporting
Anonymous community reporting including following, flashing and catcalling
Flare anonymous VAWG / DA / ASB reporting
Identify / monitor / disrupt perpetrators
Use technology and policing approaches directly against perpetrators
—
—
—
Evidence supporting investigation/enforcement
Support effective enforcement against perpetrators
—
—
Audio / video / location evidence capture
Pillar 3 — Support Victims & Survivors
Routes to professional and specialist support
Enable victims/survivors to reach police, healthcare, professionals and specialist support services
Provides configurable information and direct routes/signposting to specialist support, police and other appropriate services
—
Hollie Gazzard Trust resources where accessed through its wider service
Routes to disclosure / reporting
Enable victims/survivors to report or disclose to appropriate services
Direct routes to formal reporting/support services; Your Voice can provide a separate anonymous route for sharing experiences and concerns
Anonymous community reporting is available, but is not treated here as specialist victim support
Incident / Flare reporting
Specialist victim/survivor support delivery
Provide tailored specialist support enabling victims to cope, recover and live safe, independent lives
—
—
—
Safe accommodation / housing / therapeutic or advocacy support
Provide the practical, therapeutic and specialist services described in the Strategy
—
—
—
Whole-of-Society Approach
Whole-of-society participation
Action across government, public services, business, civil society, communities and individuals
Pillar/Channels model enables police, councils, transport, universities, BIDs, businesses, charities/community organisations and others to participate within a connected safety ecosystem
—
—
Regional collaboration with stakeholder identity and control
Enable organisations to contribute collectively while maintaining their own responsibilities and relationship with communities
Each stakeholder can retain its own branded identity, Channel, content, audience and control while contributing to a shared regional approach
—
—
National and local coordination
Combine national direction and campaigns with locally relevant delivery
National campaigns/content can coexist with regional and local stakeholder-controlled Channels, priorities and engagement
—
—
Cross-sector collective approach
Bring different parts of society into a coordinated response
Shared platform enables different sectors to contribute their own role rather than requiring one organisation to own the entire public-facing response
Safe Space partnerships involve participating venues/organisations
Police and organisational deployments
Engage communities and wider society
Engage communities, workplaces and wider society in long-term change
Two-way engagement through Your Voice, surveys, campaigns, Guides, Noticeboard, snapshot questions and targeted communications
—
—
Preserve local ownership within collective delivery
Support coordinated action without removing local accountability and identity
Stakeholders retain control of their own Channel and engagement while participating in regional/national collective activity
—
—
Evidence, Performance & Learning
Measure attitudes and harmful behaviour
Track prevention indicators including attitudes towards women, misogyny and harmful behaviour
Surveys, snapshot questions and Your Voice can capture relevant measures; Intelligence can analyse change over time
—
—
Build evidence about what works
Use evidence and evaluation to improve interventions
Campaign engagement, surveys, Your Voice and Intelligence can provide evidence before, during and after interventions
—
—
Turn evidence into decision support
Use data and evidence to support action
Intelligence converts available data into patterns, trends, risk signals, insights and recommendations for different decision contexts
—
Announced Hollie Guard intelligence initiative aims to provide actionable insights
Operational Enablers — Supporting Delivery, Not Strategy Requirements
Campaigns, Guides and targeted communications can deliver preventative interventions and reinforce local/national prevention activity
WalkSafe+
—
Hollie Guard
—
Challenge misogyny, harmful attitudes and behaviours
Challenge harmful beliefs, misogyny and behaviours that enable abuse
imabi
Campaigns, Guides and targeted content can be used to challenge harmful attitudes and behaviours
WalkSafe+
—
Hollie Guard
—
Awareness and behaviour-change campaigns
Drive behaviour change across society through sustained awareness activity
imabi
Channels, campaigns, Guides, Noticeboard and targeted communications support sustained and audience-specific activity
WalkSafe+
Local safety information where deployed
Hollie Guard
—
Understand and measure attitudes
Performance framework includes attitudes towards women, misogyny and harmful behaviour
imabi
Your Voice, surveys and snapshot questions can capture attitudes and perceptions; Intelligence can analyse change and patterns over time
WalkSafe+
—
Hollie Guard
—
Identify harm / emerging concerns early
Enable concerns and harmful behaviour to be identified before escalation
imabi
Your Voice and surveys provide signals; imabi Intelligence analyses available data for emerging patterns, trends and risk signals
WalkSafe+
—
Hollie Guard
—
Public/community environments
Create environments where abuse is not tolerated and harmful behaviour can be challenged
imabi
Location Alerts, Guides, campaigns and local Channels can support preventative activity in places and communities
WalkSafe+
Safety Map and Safe Spaces support safer-place information
Hollie Guard
—
Pillar 2 — Relentless Pursuit of Perpetrators
Robust VAWG data and intelligence
Improve data so policing can understand VAWG and act effectively
imabi
imabi Intelligence combines and analyses available safety, reporting and community datasets to generate intelligence
WalkSafe+
—
Hollie Guard
Hollie Guard has announced a broader data/intelligence initiative
Identify patterns and hotspots
Use robust data to identify patterns and understand where harm is occurring
imabi
Geographic, temporal, trend and heatmap analysis across available datasets
WalkSafe+
—
Hollie Guard
Flare provides hotspot information
Intervene early and effectively
Use intelligence to support earlier, better-targeted action
imabi
Emerging signals, patterns and recommendations can support earlier preventative/operational intervention
WalkSafe+
—
Hollie Guard
—
Inform allocation of resources
Use better intelligence to support effective resource allocation
imabi
Intelligence outputs, hotspot analysis and decision profiles can support prioritisation and targeting
WalkSafe+
—
Hollie Guard
—
Address under-reporting / surface hidden harm
Improve visibility of VAWG that may otherwise remain hidden
imabi
Your Voice enables anonymous sharing of experiences/concerns and provides routes to formal police/Crimestoppers reporting
WalkSafe+
Anonymous community reporting including following, flashing and catcalling
Hollie Guard
Flare anonymous VAWG / DA / ASB reporting
Identify / monitor / disrupt perpetrators
Use technology and policing approaches directly against perpetrators
imabi
—
WalkSafe+
—
Hollie Guard
—
Evidence supporting investigation/enforcement
Support effective enforcement against perpetrators
imabi
—
WalkSafe+
—
Hollie Guard
Audio / video / location evidence capture
Pillar 3 — Support Victims & Survivors
Routes to professional and specialist support
Enable victims/survivors to reach police, healthcare, professionals and specialist support services
imabi
Provides configurable information and direct routes/signposting to specialist support, police and other appropriate services
WalkSafe+
—
Hollie Guard
Hollie Gazzard Trust resources where accessed through its wider service
Routes to disclosure / reporting
Enable victims/survivors to report or disclose to appropriate services
imabi
Direct routes to formal reporting/support services; Your Voice can provide a separate anonymous route for sharing experiences and concerns
WalkSafe+
Anonymous community reporting is available, but is not treated here as specialist victim support
Hollie Guard
Incident / Flare reporting
Specialist victim/survivor support delivery
Provide tailored specialist support enabling victims to cope, recover and live safe, independent lives
imabi
—
WalkSafe+
—
Hollie Guard
—
Safe accommodation / housing / therapeutic or advocacy support
Provide the practical, therapeutic and specialist services described in the Strategy
imabi
—
WalkSafe+
—
Hollie Guard
—
Whole-of-Society Approach
Whole-of-society participation
Action across government, public services, business, civil society, communities and individuals
imabi
Pillar/Channels model enables police, councils, transport, universities, BIDs, businesses, charities/community organisations and others to participate within a connected safety ecosystem
WalkSafe+
—
Hollie Guard
—
Regional collaboration with stakeholder identity and control
Enable organisations to contribute collectively while maintaining their own responsibilities and relationship with communities
imabi
Each stakeholder can retain its own branded identity, Channel, content, audience and control while contributing to a shared regional approach
WalkSafe+
—
Hollie Guard
—
National and local coordination
Combine national direction and campaigns with locally relevant delivery
imabi
National campaigns/content can coexist with regional and local stakeholder-controlled Channels, priorities and engagement
WalkSafe+
—
Hollie Guard
—
Cross-sector collective approach
Bring different parts of society into a coordinated response
imabi
Shared platform enables different sectors to contribute their own role rather than requiring one organisation to own the entire public-facing response
WalkSafe+
Safe Space partnerships involve participating venues/organisations
Hollie Guard
Police and organisational deployments
Engage communities and wider society
Engage communities, workplaces and wider society in long-term change
imabi
Two-way engagement through Your Voice, surveys, campaigns, Guides, Noticeboard, snapshot questions and targeted communications
WalkSafe+
—
Hollie Guard
—
Preserve local ownership within collective delivery
Support coordinated action without removing local accountability and identity
imabi
Stakeholders retain control of their own Channel and engagement while participating in regional/national collective activity
WalkSafe+
—
Hollie Guard
—
Evidence, Performance & Learning
Measure attitudes and harmful behaviour
Track prevention indicators including attitudes towards women, misogyny and harmful behaviour
imabi
Surveys, snapshot questions and Your Voice can capture relevant measures; Intelligence can analyse change over time
WalkSafe+
—
Hollie Guard
—
Build evidence about what works
Use evidence and evaluation to improve interventions
imabi
Campaign engagement, surveys, Your Voice and Intelligence can provide evidence before, during and after interventions
WalkSafe+
—
Hollie Guard
—
Turn evidence into decision support
Use data and evidence to support action
imabi
Intelligence converts available data into patterns, trends, risk signals, insights and recommendations for different decision contexts
WalkSafe+
—
Hollie Guard
Announced Hollie Guard intelligence initiative aims to provide actionable insights
Operational Enablers — Supporting Delivery, Not Strategy Requirements
imabi Intelligence can structure intelligence and intervention activity through the SARA cycle and support assessment of impact
WalkSafe+
—
Hollie Guard
—
Decision profiles / personas
Present the same intelligence in the context needed by different decision-makers
imabi
Intelligence can assume decision perspectives such as Police Gold Command, operational policing and council/local-authority planning
WalkSafe+
—
Hollie Guard
—
Intervention planning and prioritisation
Translate intelligence into operationally relevant choices
imabi
Patterns, hotspots, recommendations, SARA outputs and decision profiles can inform response options and priorities
WalkSafe+
—
Hollie Guard
—
Assessment and feedback loop
Assess what changed after an intervention and feed learning into future activity
imabi
SARA Assessment, Intelligence, Your Voice and surveys support a closed learning loop
WalkSafe+
—
Hollie Guard
—
End-to-end prevention loop
Connect engagement, intelligence, action and evaluation
imabi
Community/lived-experience data → Intelligence → emerging signals/patterns → decision profile/SARA → response → assessment → further engagement and intelligence
WalkSafe+
—
Hollie Guard
—
Notes
Safe Spaces and generic personal-safety features are not treated as specialist victim/survivor support simply because they may help someone feel safer.
Signposting to specialist services is described as access/routing, not as delivery of specialist support.
Data collection is not automatically treated as intelligence or analytics. imabi Intelligence is mapped where analysis, pattern identification, decision support or evaluation is relevant.
SARA and decision profiles/personas are operational enabling capabilities. They are deliberately separated because the Government VAWG Strategy does not itself mandate SARA.
Whole-of-society mapping reflects imabi's Pillar/Channels approach: collective regional/national participation while each stakeholder retains identity, audience, content and control.